Why women say I have nothing to wear?

 I believe that women have more number of dresses 👗 and still say “I have nothing to wear.” The reason I started with “I believe” is that I don’t have sufficient sample to have heard from many. Men never say they don’t have anything to wear as long as he has a hostel mate of same size😜. Try to read below experiments from customers point of view.

Experiment 1:

Sheena Iyengar from Indian origin did an experiment in the grocery store in California. She set up a taste booth for jams. Sometimes the taste booth contains six varieties of jam and sometime it contains 24 varieties of jam. If you have ever attended some economics class you would have known that when there are more number of choices, sales will increase. But that is only true for rational beings but we are human beings. What really happened was that when more varieties ware displayed only 3% of the customers bought the jam. On the other hand, when few varieties of jam were displayed, 30% of the customers bought the jam.

Experiment 2:

A watch manufacturer recruited Joseph Sugarman who has a record of selling 20,000 pairs of BluBlocker 🕶️ in 15 minutes, to advertise 9 watches in The Wall Street Journal. He wanted to go for one watch⌚ advertisement but manufacturer wanted to go for all nine watches ⌚. (Joseph Sugarman time travelled, read this article and made that decision. You see the paradox? 🤓) Then they made a decision of going for both. Later, when they analyzed the data, one watch ad outsold the 9 watches ad by the ratio of 6:1🤑.  (A Marketing tip!)

When the customers see too much choices they get devastated 😤 and end up buying nothing.

Barack Obama said he wears only gray or blue suits 👔. Mark Zuckerberg owns 20 identical grey T-shirts 👕. I didn’t go and see his wardrobe he just told that in an interview. I believe that men don’t have as much choice as women (once again, I believe). That’s why we never say we don’t have anything to wear. The solution? It’s obvious. Reduce the choices you have. Or buy the same type and color of dress. I don’t think the both are practical, at least for girls (Again, that’s what I believe). In my home, they never allow me to buy same color of shirt and the only exception is blue. How can I expect them to agree on buying same dress of 20 counts? My solution – just ignore the process of decision making rather than to reduce the choice. Just wear the dress that is on the top and put the washed dress at the bottom of the dress that are already in the cupboard. In that way, you will wear all the dress you have and no more decision making in the morning.

Exercise:

    Next time when you order food on Swiggy or Zomato, note the time taken to complete the order especially if you are in tier I/II cities as it has too many options/choices.

    Think, is it true that you are wearing 20% of your dress for 80% of your time? If yes, then follow the above techniques and those 80% of the dresses are deserved to be worn by you.